23rd-Feb-2026 • Maxwel Odira • CRM Tools
Small and Medium Enterprises (SMEs) in Kenya are rapidly growing, driven by an increasing number of digital innovations. One such innovation that has proven to be a game-changer is Customer Relationship Management (CRM) software. CRM tools help businesses manage customer interactions efficiently and effectively. Here's our top pick for the best CRM tools tailored for Kenyan SMEs in 2023.
Lipabiz, a locally developed business management platform, offers an integrated CRM solution. It allows businesses to manage customer interactions, sales, inventory, and even financial records from a single dashboard. According to the latest report by KPMG, over 10,000 SMEs in Kenya are already leveraging Lipabiz's powerful features to streamline their operations.
HubSpot CRM is a comprehensive and free CRM tool that caters to businesses of all sizes. It offers tools for sales, marketing, customer service, and content management. With over 100,000 users in Africa, HubSpot CRM has become a popular choice among Kenyan SMEs seeking an affordable yet robust CRM solution.
Salesforce is a globally recognized CRM leader that offers scalable solutions for businesses of all sizes. While it might be more expensive than other options, its comprehensive suite of tools makes it an excellent choice for larger SMEs with complex customer management needs. As per Salesforce's 2022 report, they have over 15,000 customers in Africa, including several Kenyan SMEs.
Zoho CRM is another powerful yet affordable CRM solution that caters to businesses of all sizes. It offers features such as lead management, sales pipeline management, customer support, and analytics. With over 50,000 users in Africa, Zoho CRM is a viable choice for Kenyan SMEs seeking an efficient and cost-effective CRM solution.
When choosing a CRM tool, consider factors such as your business size, industry, and specific needs. Trial multiple options before making a decision to ensure you select the best fit for your SME. Leveraging CRM tools can help streamline operations, improve customer service, and ultimately boost your business growth.
