1st-Feb-2026 • Martin Mwangi • CRM Tools
In today's competitive market, it's crucial for Small and Medium Enterprises (SMEs) in Kenya to manage customer relationships effectively. One of the most powerful solutions for this challenge is a Customer Relationship Management (CRM) tool. By automating sales processes, improving communication, and enhancing customer service, CRM tools can help SMEs in Kenya boost their growth. Let's explore some top CRM options tailored to your business needs.
Salesforce is a leading CRM platform used by businesses worldwide, including many in Africa. It offers robust features like sales automation, marketing tools, customer service, and analytics. For SMEs in Kenya, Salesforce Essentials could be the ideal solution, starting at KES 3,500 per user per month. This tier includes essential CRM capabilities, email integration, and mobile access.
Zoho CRM is another popular choice among SMEs in Kenya due to its affordability and comprehensive feature set. It caters to various business needs, such as sales automation, marketing, customer support, and analytics. For small businesses, the Standard plan starts at KES 1,500 per user per month, offering essential CRM functionalities like lead management, contact management, and email integration.
Bitrix24 is an all-in-one platform that includes a free CRM solution for SMEs in Kenya with up to 12 users. It offers sales automation, customer support, marketing tools, and collaboration features. Although it may not have the same polish as Salesforce or Zoho, it's worth considering if you are on a tight budget.
HubSpot CRM is a free, basic CRM solution that caters to small businesses in Kenya with up to one million contacts. It includes essential features like contact management, lead generation, email marketing, and customer support. If you need more advanced capabilities, such as sales automation or analytics, consider their paid plans starting at KES 5,000 per month.
