11th-Feb-2026 • Alice Wambui • Remote Work
In today's rapidly evolving digital landscape, remote work has become an increasingly popular choice for businesses worldwide. With advancements in technology making it easier than ever before to collaborate remotely, small and medium enterprises (SMEs) in Kenya can seize this opportunity to enhance productivity, reduce operational costs, and attract top talent from a wider pool.
According to a recent study by the International Labour Organization, 43% of employers worldwide have reported that at least some of their staff are currently working remotely. In Kenya, this trend is gaining traction as businesses recognize the numerous benefits remote work can offer.
Remote work eliminates the need for lengthy commutes, allowing employees to save valuable time that can be dedicated to their work. A study by Stanford University found that remote workers were 13% more productive than their office-based counterparts.
By reducing the need for physical office space, SMEs can save significantly on rent and utility costs. Remote work also enables businesses to hire talent from anywhere in Kenya or even beyond its borders, expanding the pool of potential employees and potentially reducing recruitment costs.
Remote work offers SMEs a competitive edge when it comes to attracting top talent. Candidates often value flexibility and autonomy, making remote work an appealing proposition for many. By offering flexible working arrangements, SMEs can differentiate themselves from their competitors and attract high-quality candidates who may not have otherwise considered joining the company.
