16th-Dec-2025 • Reddington Onyango • Future of Work
In the rapidly evolving digital landscape, small and medium enterprises (SMEs) in Kenya are not exempt from the shifting sands of work culture. The Future of Work presents a unique opportunity for SME owners to adapt, innovate, and thrive. This guide aims to provide actionable insights on how small businesses can embrace this new era.
According to a 2021 report by the World Bank, remote work in Kenya increased by over 75% during the pandemic. This trend is likely to continue, with more businesses opting for flexible working arrangements to attract talent and improve productivity.
Digital transformation is no longer an option but a necessity for SMEs in Kenya. By embracing digital tools, businesses can streamline operations, reduce costs, and enhance customer experiences. Lipabiz, a business management platform and payments platform, is one such tool that can help SMEs navigate this shift.
As the workforce becomes more distributed, investing in human capital becomes crucial. This includes providing training, fostering a positive company culture, and promoting work-life balance. By prioritizing employee wellbeing, businesses can attract and retain top talent, ultimately driving success.
Data-driven decision making is key to staying competitive in the Future of Work. Businesses should invest in data analytics tools that provide insights into customer behavior, market trends, and operational efficiency. With these insights, SMEs can make informed decisions and optimize their strategies for growth.
The Future of Work is unpredictable, but being prepared for change is crucial. SME owners should foster a culture of innovation, encouraging employees to think outside the box and embrace new ideas. By staying agile and adaptable, businesses can navigate the challenges of tomorrow and capitalize on opportunities as they arise.