2nd-Jan-2026 • Mohamed Hassan • Future of Work
In today's rapidly evolving business landscape, SMEs in Kenya are faced with unprecedented opportunities and challenges. One such significant shift is the Future of Work, a transformation that affects how we collaborate, communicate, and innovate. Embracing this change can be the key to unlocking new growth horizons for your Kenyan SME.
According to a 2021 survey by Ipsos, 74% of Kenyans who work from home are more productive. This trend is expected to persist, with remote work offering cost savings on office expenses and increased flexibility for employees. To leverage this opportunity, consider investing in robust digital collaboration tools such as Lipabiz's business management platform.
The gig economy, characterized by short-term contracts or freelance work, is on the rise. By 2025, it's projected that 43% of the global workforce will be freelancers. This shift provides SMEs with access to a wider talent pool and can help manage fluctuating demands. To tap into this trend, consider using platforms that connect businesses with freelance professionals.
As technology advances, the need for upskilled employees becomes increasingly important. Investing in employee training and development not only increases productivity but also fosters a culture of continuous learning. Lipabiz's business management platform offers various resources to help businesses manage their workforce development.
Digital transformation is no longer an option, but a necessity. A 2021 report by PwC revealed that digitally mature companies were more resilient during the pandemic. To remain competitive, SMEs in Kenya should adopt digital solutions to streamline operations, improve customer experience, and gain valuable insights through data analysis.
The Future of Work presents an opportunity for inclusive growth. By embracing remote work, gig economy participation, and digital transformation, SMEs can tap into a wider talent pool, reduce geographical barriers, and create opportunities for underserved communities. This not only drives business growth but also contributes to societal progress.