11th-Nov-2025 • Martin Mwangi • Tech for SMEs
In today's digital age, leveraging technology has become essential for businesses to thrive. As a small or medium enterprise (SME) owner in Kenya, you might be wondering where to start. This article aims to shed light on the transformative power of technology and provide actionable insights to help boost your business.
One area where technology can make a significant impact is in managing finances. Lipabiz Technologies Ltd offers a business management platform that streamlines financial operations, including invoicing, expense tracking, and payroll management. For instance, a study by McKinsey reveals that automating routine tasks such as data entry and calculations can save businesses up to 20% of their time—time you can now invest in growing your enterprise.
Another critical aspect is payments. The ability to accept various payment methods conveniently can broaden your customer base. Lipabiz also provides a payments platform that supports multiple payment channels, including mobile money, bank transfers, and credit/debit cards. According to a report by Mastercard, digital payments in Africa are expected to reach $1 trillion by 2025, underscoring the importance of having a robust payments solution.
Don't overlook the potential of digital marketing. With a user-friendly website and effective social media strategy, you can reach a wider audience at a lower cost compared to traditional advertising methods. Platforms like Google My Business and Facebook offer free tools to help SMEs manage their online presence and engage with customers.
Remember, the key is to find technologies that cater specifically to your business needs. Research and try out different solutions until you find one that works best for you. Embracing technology can set your SME apart from competitors and pave the way for sustainable growth.