8th-Jan-2026 • Brendah Akinyi • Tech for SMEs
In today's digital age, small businesses in Kenya stand to gain significantly from embracing technology. This shift is not just a passing trend, but a strategic move that can propel your SME to new heights. Let's delve into the world of tech for SMEs and uncover how it can transform your business.
One area where technology shines is in streamlining business operations. Consider cloud-based platforms like Lipabiz, a comprehensive business management solution that offers accounting, inventory management, and customer relationship tools all in one place.
According to a report by GSMA, businesses using digital tools can save up to 20 hours per week – time that can be redirected towards growth-focused activities. By adopting such platforms, SMEs can reduce operational costs and increase efficiency, leading to improved profitability.
The rise of e-commerce presents a tremendous opportunity for SMEs. Platforms like Jumia and Kilimall provide a marketplace for SMEs to reach a wider customer base, boost sales, and expand their operations beyond local boundaries.
A 2021 report by KPMG reveals that e-commerce sales in Kenya are projected to grow at a CAGR of 36.7% from 2021 to 2025. This trend underscores the potential of e-commerce for SMEs and encourages businesses to seize this opportunity.
Mobile technology is another powerful tool in a small business owner's arsenal. With over 50 million mobile subscribers in Kenya, according to the Communications Authority of Kenya, SMS marketing and mobile payments can be effective strategies for SMEs.
By sending promotional messages via SMS, businesses can engage customers directly and personalize their offerings. Mobile payments like M-PESA also simplify transactions, enabling SMEs to accept payments from customers anywhere, anytime.
Embracing technology is not just about staying competitive; it's about thriving in the ever-evolving business landscape. By leveraging tech solutions tailored for SMEs, you can optimize your operations, expand your reach, and ultimately grow your business.
So, whether you're a startup or an established business, it's time to embrace technology. The journey may seem daunting, but with the right tools and strategies, the rewards are substantial.