Small and Medium Enterprises (SMEs) in Kenya play a pivotal role in the nation's economy. However, there's an untapped potential that lies within the female workforce, which, if harnessed effectively, could catapult these businesses to new heights.

According to the World Bank, women-owned SMEs account for approximately 37% of Kenya's total employment and contribute around 8.4% to the country's GDP. Yet, there is a significant gender gap in access to capital, business networks, and technology.

Closing this gap could result in substantial growth for SMEs across Kenya. A study by the International Finance Corporation found that increasing female entrepreneurship rates could boost Kenya's GDP by up to 2%.

Breaking Barriers: Examples of Successful Women Entrepreneurs

• Jacqueline Mugo, the founder of Soko, a digital marketplace that empowers African artisans, has shown that with the right resources and support, women can build thriving businesses.
• Carol Kariuki, co-founder of Mama Oliech Foods, a company producing organic fruits and vegetables, is another example of a woman who has made a significant impact in the Kenyan market.

Actionable Steps to Empower Women in SMEs

Here are some practical steps SME owners can take to empower women within their businesses:

• Provide equal access to training and mentorship opportunities.
• Offer flexible working arrangements, such as remote work or part-time positions, to accommodate caregiving responsibilities.
• Create a supportive workplace culture that encourages the voices of all employees, regardless of gender.
• Partner with organizations dedicated to supporting women entrepreneurs, such as Uwezo Fund and Kenya Women Microfinance Bank.

By embracing these strategies, SMEs in Kenya can not only tap into the potential of their female workforce but also contribute to a more inclusive and prosperous economy for all.