Small and Medium Enterprises (SMEs) in Kenya play a significant role in the country's economy, contributing to job creation and economic growth. However, one untapped resource that could propel these businesses to greater heights remains largely ignored: women.

According to a report by the International Finance Corporation, women-owned SMEs in Sub-Saharan Africa have a lower revenue base than their male counterparts. This disparity is not unique to Kenya but is a challenge that local SME owners must address for growth.

Empowering women in Kenyan SMEs can provide a much-needed boost to these businesses. Here's why:

Increased Diversity

Research shows that businesses with diverse leadership teams perform better financially. By empowering women, you create a more diverse leadership structure, fostering creativity, innovation, and improved decision-making.

Untapped Market Segment

Women control an estimated 37% of Africa's consumer wealth but are significantly underrepresented in business ownership. By catering to this untapped market segment, SMEs can tap into a new customer base and expand their reach.

Community Impact

Empowering women also has a positive impact on the community. When women succeed in business, they are more likely to invest in their families and communities, creating a ripple effect of prosperity.

Actionable Steps for SME Owners

• Provide equal opportunities: Ensure that all employees, regardless of gender, have access to the same opportunities for advancement and training.
• Promote mentorship: Establish a mentorship program pairing female employees with successful businesswomen.
• Create supportive environments: Foster an environment where women feel valued and empowered to contribute their ideas and skills fully.