28th-Oct-2025 • Faith Chebet • Artificial Intelligence in Business
In today's fast-paced digital world, staying competitive as a small or medium enterprise (SME) can be challenging. However, a game-changer is lurking right beneath the surface: Artificial Intelligence (AI). Yes, you heard it right! AI, once considered a luxury for large corporations, is now within reach for SMEs in Kenya and beyond.
AI's capabilities extend far beyond science fiction. It can automate routine tasks, analyze data more accurately than humans, predict trends, and personalize customer experiences. But how can these features boost your small business? Let's explore three examples:
Consider a local restaurant that manually schedules staff shifts based on historical data. With AI, this process could be automated, freeing up valuable time for the owner to focus on more strategic tasks. According to McKinsey, businesses using AI for automation saw an average increase in productivity of 40%.
An SME dealing with inventory may struggle to accurately predict demand due to limited data and resources. AI can analyze vast amounts of data, learn from patterns, and predict future trends more accurately than a human could. This could help reduce wastage and increase profits.
An e-commerce store might struggle to personalize recommendations for each customer due to limited staff. AI can analyze a customer's browsing and purchasing history, preferences, and trends to provide highly personalized recommendations. This leads to increased sales and customer loyalty.
Ready to harness the power of AI? Start by identifying processes that consume significant time or resources. Then, research available AI tools tailored for SMEs, such as Lipabiz Technologies Ltd's business management platform. Remember, every step towards AI integration brings your small business one step closer to growth and efficiency.
Embrace the future, Kenyan SME owners. The power of AI is at your fingertips!