5th-Dec-2025 • Faith Chebet • Sustainability and Green Tech
As a small business owner, you're always seeking ways to thrive in today's competitive market. One aspect that should be on your radar is sustainability and green technology. By incorporating eco-friendly practices and leveraging advanced tech solutions, you can not only contribute to Kenya's environmental goals but also boost your bottom line.
The appeal of going green is growing, with 81% of consumers in Africa expressing a willingness to pay more for products and services from companies committed to positive social and environmental impact (Nielsen, 2020). This trend presents an excellent opportunity for Kenyan SMEs.
Here are some steps to help you get started:
Energy efficiency is a low-cost, high-impact strategy for reducing your carbon footprint and saving costs. Consider replacing traditional light bulbs with LEDs, investing in energy-efficient appliances, or implementing smart power strips to reduce energy consumption when devices are idle.
Collaborate with suppliers who share your commitment to sustainability. Prioritize partners that implement environmentally friendly practices such as renewable energy sources, reduced packaging, and ethical labor standards.
Invest in renewable energy solutions like solar panels or wind turbines to power your operations. Although the initial investment can be high, these systems offer long-term savings and help you reduce your reliance on fossil fuels.
Digital solutions like Lipabiz's business management platform and payments platform can streamline operations, reduce paper waste, and lower energy consumption. Plus, with digital records, you'll have a more organized and easily accessible archive of important data.
Encourage your team to embrace sustainability by offering incentives for eco-friendly practices. For instance, offer rewards for carpooling or using public transportation instead of driving alone.
By adopting these strategies, you'll position your SME as a leader in sustainability and green tech, attract environmentally conscious consumers, and contribute to a greener Kenya. Embrace this opportunity now, and watch your business flourish for the future.