Welcome to the digital era, where customers expect seamless and convenient payment experiences. As a small business owner in Kenya, embracing omnichannel payments could be your key to unlocking growth opportunities.

But what exactly is an omnichannel payment strategy? Simply put, it's the ability for customers to pay you across multiple channels — online, in-store, via mobile, or even through social media platforms. The goal is to provide a consistent, seamless payment experience across all touchpoints.

According to a report by KPMG, businesses with a well-executed omnichannel strategy retain an average of 90% of their customers, as compared to 84% for companies with weak omnichannel customer engagement. This underscores the importance of offering a seamless payment experience across multiple channels.

Case Study: M-Pesa

M-Pesa, a mobile money transfer and financing service in Kenya, is a prime example of an omnichannel payments success story. By integrating their services with various platforms such as Safaricom's mobile network, Lipa Na M-Pesa (Pay with M-Pesa), and partnerships with major retailers, M-Pesa has made it easy for Kenyans to pay bills, send money, and make purchases anywhere, anytime.

The Benefits of Omnichannel Payments

• Improved Customer Satisfaction: Offering multiple payment options caters to diverse customer preferences, leading to increased satisfaction.
• Increased Sales: By providing customers with more ways to pay, you can potentially increase sales by capturing impulse purchases that might have been missed otherwise.
• Streamlined Operations: With a unified payment platform, businesses can reduce manual data entry and errors, leading to more efficient operations.

Get Started with Omnichannel Payments Today

Lipabiz Technologies Ltd offers a business management platform and payments solution designed for small businesses. By integrating various payment methods into our platform, we help you streamline your operations, boost sales, and provide a seamless payment experience for your customers. Take the first step towards an omnichannel future today.