14th-Jan-2026 • Mohamed Hassan • E-commerce
Small and Medium Enterprises (SMEs) in Kenya are at a pivotal moment. The digital landscape is evolving rapidly, and embracing e-commerce can unlock unprecedented growth opportunities.
According to a recent report by Google, Temasek, and Bain & Company, the digital economy in Africa is projected to grow at an annual rate of 12% from 2019 to 2025. This trajectory presents a fertile ground for SMEs to expand their customer base beyond local boundaries.
Take the example of Mukuru, a Kenyan digital remittance service provider. By leveraging digital platforms, they have successfully expanded their operations to over 15 countries across Africa and Europe.
But how can your SME embark on this e-commerce journey?
Your online store should be easy to navigate, secure, and mobile-friendly. Lipabiz Technologies offers a business management platform that enables SMEs to create professional online stores quickly and cost-effectively.
In Kenya, over 90% of the internet population accesses the web via mobile devices. Ensuring your e-commerce platform is optimized for mobile usage can significantly improve user experience and conversion rates.
Social media platforms like Facebook, WhatsApp, and Instagram are powerful tools for reaching potential customers. Integrate your online store with these platforms to create a seamless shopping experience for users.
Offering competitive delivery options can be a deciding factor in customer choice. Partner with reliable logistics companies to ensure timely and secure deliveries across Kenya and beyond.
Digital payments are increasingly becoming the preferred method of payment in Kenya. Integrate mobile money services like M-PESA, Airtel Money, and Equitel into your e-commerce platform to make transactions smooth and convenient for customers.