4th-Nov-2025 • Brendah Akinyi • Artificial Intelligence in Business
In the dynamic business landscape of modern Kenya, Small and Medium Enterprises (SMEs) are increasingly seeking innovative solutions to drive growth and maintain competitiveness. One such revolutionizing force is Artificial Intelligence (AI).
AI, once considered the realm of science-fiction, has now become an essential tool for businesses worldwide, including SMEs across Kenya and Africa.
But what exactly is AI, and why should small business owners care? Simply put, AI refers to intelligent machines that learn from data, adapt to new inputs, and perform tasks that typically require human intelligence such as understanding language, recognizing patterns, and making decisions.
Let's delve into some practical ways AI can empower Kenyan SMEs:
AI-powered tools like chatbots and virtual assistants can handle repetitive tasks, freeing up your team to focus on high-value activities.
AI can optimize supply chains, improve inventory management, and automate finance operations. For instance, AI-driven invoicing tools can minimize human errors and speed up the process.
AI enables personalized customer interactions through predictive analytics, chatbots, and recommendation engines. This leads to higher customer satisfaction and increased sales.
AI can analyze vast amounts of data quickly, providing valuable insights that help businesses make informed decisions. For example, AI can identify trends, predict market shifts, and evaluate risk more accurately than traditional methods.
According to a report by McKinsey, AI could contribute up to $15.7 trillion to the global economy by 2030. In Kenya, the potential is equally promising, with AI expected to drive economic growth and create jobs in various sectors.
Embracing AI can be a game-changer for Kenyan SMEs, enabling them to scale faster, reduce costs, and outmaneuver competitors. To get started, consider implementing AI tools in key areas such as customer service, finance, and supply chain management. Collaborate with technology providers like Lipabiz Technologies Ltd, who specialize in business management platforms and payments solutions incorporating AI.
Remember, the future of SMEs lies in adopting cutting-edge technologies like AI. Don't let the fear of the unknown hold you back. Instead, view AI as an opportunity to transform your business and unlock new growth potential.